Once in a while a reporter or anchor is ask to promote goods or services for the sake of a sale at the station. I was once asked by my radio boss to promote a car giveaway for the station. He asked me to do a news story about the giveaway. The dealership was a major client. It was my first journalism job and I anchored the morning news. I wasn’t sure if I would keep my job or lose it, but I said “No.” I explained that turning a promotional event into a news story as a favor to a client would be unethical and our audience would see through that. I told him I would lose credibility with my audience and so would the station. He understood my position and agreed that I would not do the story. I kept my job and gained a little bit of respect for doing the right thing. I’ve included this link to a piece by Mark Willis that challenges journalists’ thinking on this subject.
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- The Lonely Death of George Bell – The New York Times
- Millennials must contend with labor market that is more mobile and competitive – The Boston Globe
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- In revamping its video strategy, The Washington Post steers clear of imitating TV
- 6 questions journalists should be able to answer before pitching a story | Poynter.
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