MMC 6936 – Communication Leadership
Instructor: Bridget Grogan
Office Hours: Fridays 1:00-3:00 and by appointment
Office Location: 2112 Weimer Hall (Innovation News Center)
Phone: 294-1503 office
Phone: 392-6397 main newsroom number
Purpose of Course:
This course will help students prepare themselves to become leaders of organizations and embark on paths of personal leadership development. The course explores communication and the variables involved when leaders attempt to influence members to achieve a goal. Topics include power, credibility, motivation, research on leader traits, styles, and situations, and current theories and models of leadership such as trait theory, behavior theory, the SLII model, the situational approach and authentic leadership. The different leadership challenges posed by community and institutional settings will also be explored.
- Students will be able to explain trait theory and its strengths and weaknesses, as well as assess an individual’s leadership traits.
- Students will be able to explain the skills model and its strengths and weaknesses, as well as evaluate an individual’s skills and deficiencies using the skills model.
- Students will be able to explain the principles of behavior theory and its strengths and weaknesses, as well as evaluate a leader’s skills by using behavior theory
- Students will be able to explain the SLII® model and its strengths and weaknesses, as well as determine the appropriate style for a leader using the SLII® model.
- Students will be able to explain the situational approach and its strengths and weaknesses, as well as recognize some of the complexities and limitations of the approach.
- Students will demonstrate understanding of authentic leadership and be able to apply its main concepts to a leader.
- Students will be able to explain servant leader behavior and its strengths and weaknesses, as well as evaluate a leader’s skills based on the servant leader approach and understand some of the strengths of being a servant leader
- Students will be able to explain adaptive leadership and its strengths and weaknesses, as well as analyze whether a leader’s behavior comports with effective adaptive leadership behavior.
- Students will be able to understand what a holding environment is and see how the wrong holding environment diminishes potential for adaptive change.
- Students will be able to professionally negotiate for a salary increase.
- Students will be understand the importance of happiness in the workplace and how to create a happy work environment for employees.
- Students will understand the importance of body language and how to apply it effectively.
- Students will understand the concept of Emotional Intelligence and be able to evaluate themselves based on Goleman’s criteria.
- Students will learn the importance of creativity in the workplace and how they can develop their own creativity and that of their colleagues and subordinates.
- Students will learn the art of brainstorming and how to apply it successfully in the workplace.
- Students will learn the SCAMPER technique and how to apply it.
- Students will learn about the “Crucibles of Leadership” and how to identify their own crucibles.
- Students will learn how to develop an effective team and will apply these concepts to their final projects.
- Students will identify their motivated capabilities and learn to apply them in their work lives.
- Students will understand the concept of work-life balance and how to apply it in their lives.
- Students will learn about factors that can cause projects to fail and how to overcome those obstacles.
- Students will learn about problem employees and how to make them more effective in their jobs.
Text 1: Northouse, Peter (2015), Leadership: Theory and Practice, 7th Ed. Sage Publications, Inc.
Text 2: Sinek, Simon (2012), Start With Why, 2nd Ed. Portfolio (Penguin Group)
Assignments and Evaluation:
Class Participation 20%
Midterm Project (Book Review) 20%
Final Project 30%
Quiz 1 – Friday, September 8th
Chapter 2 in Leadership: Theory and Practice
Be prepared to discuss Case Study 2.1
Quiz 2 – Friday, September 15th
Chapter 3 in Leadership: Theory and Practice
Be prepared to discuss Case Study 3.1
Quiz 3 – Friday, September 22nd
Chapter 4 in Leadership: Theory and Practice
Be prepared to discuss Case Studies 4.1, 4.2 and 4.3
Quiz 4 – Friday, September 29th
Chapter 5 in Leadership: Theory and Practice
Be prepared to discuss Case Studies 5.1 and 5.3
Quiz 5 – Friday, October 13th
Chapter 9 in Leadership: Theory and Practice
Be prepared to discuss Case Study 9.3
Quiz 6 – Friday, October 20th
Chapter 10 in Leadership: Theory and Practice
Be prepared to discuss Case Studies 10.1 and 10.3
Quiz 7 – Friday, October 27th
Chapter 11 in Leadership: Theory and Practice
Be prepared to discuss Case Studies 11.1 and 11.2
Midterm Project: – Due Friday, October 27th
Book Review: Start With Why by Simon Sinek
A book review does not only tell you what a book is about, but also whether it achieves what it is trying to do. Therefore, a book review is more than a summary of the content (even though this is an important component), but a critical analysis of the book and your reactions to it. While you are reading the book, take notes about the following issues:
What is the author’s main goal in writing this book?
What are the author’s main points?
What kind of evidence does the author provide to make his or her points?
How convincing is this evidence?
Is the book well written? (Easily understandable? Good style?)
A book review usually has the following components:
1) Introduction (one or two paragraphs)…a brief overview of the theme, purpose and your evaluation
2) Summary of the content (about two pages) – Brief summary of the key points of each chapter or group of chapters – Paraphrase the information, but use a short quote when appropriate
3) Evaluation and conclusion (about one page) – Give your opinion about the book. Is the book easy to read or confusing? Is the book interesting, entertaining, instructive? Does the author support his arguments well? What are the book’s greatest strengths and weaknesses? Who would you recommend the book to?
Final Project: – Due Wednesday, November 29th
The final project requires the development of a service project or a new non-profit organization. Students will design the plan using the information and leadership skills they learn in the course. They will develop a team and plan, taking into account the their strengths and weaknesses as a leader. They will turn in a 10-page paper detailing their plan.
The details of this project will include:
Who it will serve and why (its benefits and goals).
Other Necessary Resources
An assessment of the student’s strengths and weaknesses as a leader and how that could affect the plan.
An explanation of how the student intends to overcome his/her weaknesses that could negatively affect the project.
Weekly lecture plan:
- Syllabus Review
- Midterm and Final Project Review
- The Purpose of Leadership Theory
- Leadership Assessment Quiz
- “Why 30 Is Not The New 20” – Meg Jay
- Trait Theory: Strengths, Weaknesses and Applications
- Employee Happiness and Productivity
- “My Preparation for Leadership” exercise
- The Skills Model: Strengths, Weaknesses and Applications
- Body Language: How it shapes who you are/Tips to use it effectively
- “Learning About My Leadership” exercise
- Behavior Theory: Strengths, Weaknesses and Applications
- Emotional Intelligence
- Students will evaluate themselves against Goleman’s criteria of emotional intelligence and examine their personal challenges in becoming a leader. They will look at their leadership strengths and shortcomings and development needs.
- The SLII® Model: Strengths, Weaknesses and Applications
- Salary Negotiation
- The Authentic Leadership Model: Strengths, Weaknesses and Applications
- “Why Good Leaders Make You Feel Safe” – Simon Sinek
- “Everyday Leadership” – Drew Dudley
- Salary Negotiation Role Play Presentations
- The Servant Leadership Model: Strengths, Weaknesses and Applications
- Developing your creativity and that of your colleagues
- The art of brainstorming
- The Adaptive Leadership Model: Strengths, Weaknesses and Applications
- Effective Team Building
- “Crucibles of Leadership”
- Book review due next week
- Finding Your Motivated Capabilities
- Empowering Others to Lead
- Living an Integrated Life
- Leadership and Legacies: Leading with Purpose
- What Causes Projects to Fail?
- Workplace Zombies
- How to Bring Workplace Zombies Back to Life
The UF grading policy can be found in the undergraduate catalog online.
Attendance is mandatory. Anyone coming late (after a 5-minute grace period) loses a half-letter grade for the course. Coming in late is extremely disruptive. Anyone who misses a class loses a full letter grade for the course. Exceptions can be made for illness, family emergencies, jury duty or military service. All of these require documentation in order to not lose a letter grade in the course.
University of Florida students pledge to abide by an honor code that prohibits academic dishonesty such as fabrication, plagiarism and cheating. You have an affirmative obligation to understand what constitutes academic dishonesty. You also must report to appropriate personnel any condition that facilitates academic misconduct. If you have any questions or concerns, please contact me.
When I discover cheating, my default policy is to fail all involved for the entire course and report the details to the Dean of Students Office.
Students with Disabilities
Students with disabilities requesting accommodations should first register with theDisability Resource Center (352-392-8565) by providing appropriate documentation. Once registered, students will receive an accommodation letter, which must be presented to me when requesting accommodation. Please request that accommodation and letter in the spring, before we depart.
Help With Coping
Your well-being is important to the University of Florida. The UF Counseling and Wellness Center is a terrific, free resource for any student who could use help managing stress or coping with life. The center, at 3190 Radio Road on campus, is open for appointments and emergency walk-ins from 8 a.m. to 5 p.m. Monday through Friday. A nighttime and weekend crisis counselor is also available. To make an appointment or receive after-hours assistance, call 352-392-1575. If you or a friend is in distress, you can also contact firstname.lastname@example.org so the U Matter, We Care team can reach out to the student in distress. The U Matter, We Care team can also help connect students to the many other helping resources including, but not limited to Victim Advocates, Housing staff, and the Counseling and Wellness Center. Please remember that asking for help is a sign of strength. In case of emergency, call 9-1-1.
Students are expected to provide feedback on the quality of instruction in this course by completing online evaluations. You will be notified by email when the evaluations are open, near the end of Summer C. Summary results are available to you and the public.
Student Complaint Process:
Students who have complaints about any course can use the links below for information about filing a complaint:
Residential Course: https://www.dso.ufl.edu/documents/UF_Complaints_policy.pdf.
Online Course: http://www.distance.ufl.edu/student-complaint-process